DataSpec connects every system in your business into one unified data layer.
No point-to-point integrations. No manual syncing. No conflicting dashboards.
Centrally connect over 270 products via DataBridge, and be collecting your data within minutes of joining. Within days, start unifying it.
Your business runs on dozens of systems — CRM, ERP, accounting, marketing, analytics, payments, support. Each one holds a piece of the picture. None of them talk to each other properly.
The consequences are invisible but expensive. Marketing can't see real CAC because attribution data lives in three places. Finance reconciles manually because the CRM and the accounting platform disagree. Product can't answer basic usage questions without asking the data team. And leadership makes decisions on reports that were stale before the meeting started.
This isn't a technology problem. It's a fragmentation problem. And every department is paying for it.
DataSpec creates a single, structured data layer across your entire business. Every system connects once. Every team queries the same truth. Changes flow bidirectionally — update something in your CRM and DataSpec reflects it instantly. Update something in DataSpec and it pushes back to the source.
No more reconciliation. No more "which number is right." No more waiting for the weekly export.
DataSpec sits across every system in your business and creates a single, structured view of your data. It's not a data warehouse you query once a day. It's not an integration platform that moves data from A to B. It's a live data layer that connects, unifies, and structures everything — and keeps it in sync in real-time.
Start with one department. Start with one migration. Or connect everything from day one. DataSpec adapts to where you are and scales with where you're going.
270+ systems via DataBridge. CRM, ERP, accounting, marketing, payments, analytics, and more. One connection per system — no point-to-point integrations.
Adaptive data models structure your data automatically. Customers, transactions, campaigns, inventory — mapped and queryable from day one.
Every team, every tool, every workflow queries the same layer. Real-time. Bidirectional. Automation-ready when you are.
The principles behind DataSpec's architecture. Understanding these will help you evaluate whether DataSpec is right for your business — and how it's different from what you've tried before.
Most businesses don't have a data problem — they have a fragmentation problem. Data exists in dozens of systems, each with its own schema, its own update cycle, and its own version of the truth. DataSpec creates a single layer that sits across all of them. Not a copy. Not a warehouse you query once a day. A live, unified view of your entire business.
Every industry and every business structures data differently. DataSpec ships with pre-built data models — ontologies — that map to common domains: customers, transactions, campaigns, projects, inventory, and more. These models adapt to your business, not the other way around. They give your data structure and meaning, so it's queryable and usable from day one — not after six months of schema design.
DataSpec doesn't just pull data in. It pushes it back out. Update a customer record in DataSpec, and it flows back to your CRM. Close a deal in your CRM, and DataSpec reflects it instantly. This isn't a one-way data lake — it's a living layer that keeps every system current.
Not every team works at a desk with reliable internet. Field teams, remote sites, travelling sales reps — they need access to data wherever they are. DataSpec works offline by default. Full read and write access, even without connectivity. When the connection returns, everything syncs automatically. No data loss. No conflicts.
Handing over your data layer is a big decision. DataSpec is built with that responsibility in mind. End-to-end encryption. International data sovereignty. Full audit trails on every read and write. Your data stays yours — DataSpec organises it, but never owns it.
DataSpec structures your data so it's ready for whatever comes next — reporting, dashboards, workflow automation, or advanced tooling. But we don't lead with AI, because data infrastructure shouldn't be built around a hype cycle. It should be built around reliability, accuracy, and trust. The automation capabilities are there when you want them. They don't run unless you tell them to.
Four steps from fragmented data to unified intelligence. Most customers are live in two weeks.
Point DataBridge at your systems. Provide credentials or an API key. DataBridge discovers endpoints, data structures, and rate limits automatically. 270+ pre-built connectors, plus support for any custom API.
DataSpec maps incoming data to adaptive data models. Customers, transactions, campaigns, inventory — it understands what the data represents and structures it accordingly. Transparent, not opaque.
Every team queries the same data layer. Marketing sees the same customer as Finance. Product sees the same usage data as Support. Real-time, structured, and accessible through DataSpec's API or your existing tools.
Build reports that update in real-time. Trigger workflows based on live data. Feed automation tools with structured signals. Or simply stop wasting 10 hours a week reconciling spreadsheets.
DataBridge is how DataSpec talks to your systems. Not through traditional integrations — through intelligent, API-native connectors that respect your rate limits and adapt to your infrastructure.
Traditional integrations are point-to-point. System A talks to System B through a custom connector that someone built, someone maintains, and someone fixes at 2am when it breaks. Scale that to 10 systems and you've got 45 potential integration paths. Scale to 20 and you've got 190.
DataBridge replaces all of that. Instead of connecting systems to each other, DataBridge connects every system to DataSpec. One connection per system. DataBridge works with your existing APIs, handles authentication, pagination, error recovery, and schema mapping automatically.
Six core capabilities. Each one solves a problem you're probably living with right now.
Pre-built data models that map to your business — customers, transactions, campaigns, projects, inventory, and more. Adapt to your domain without months of custom schema design. Ready from day one.
Changes appear instantly across your entire data layer. Full access to critical data even without connectivity. Bidirectional sync means updates flow both ways — DataSpec to source, source to DataSpec. Automatic reconciliation when back online.
DataBridge connects to 270+ systems — CRM, ERP, accounting, marketing, payments, analytics, and more. One connection per system. No middleware. No brittle point-to-point integrations. Plus support for any system with a REST or GraphQL API.
End-to-end encryption. International data sovereignty. Full audit trails on every read, write, and sync. Built for organisations that take data governance seriously — not as an afterthought, but as a foundation.
Structured data optimised for workflows, reporting, and automation. DataSpec doesn't just store your data — it organises it so your tools can actually query and use it. When you're ready to add automation or advanced tooling, the data layer is already prepared.
Most customers are live with real data flowing in two weeks. Not two months. Not "it depends." DataSpec has already solved the hard problems of business data modelling — so your team can focus on using the data, not structuring it.
DataSpec adapts to your starting point. A single department. A migration. A full business unification. These are the most common ways teams start.
Marketing, Sales, Finance, Product, Support — all pulling from the same data layer. No more conflicting reports. No more "which number is right?" meetings. One source of truth that every team trusts.
Common starting point for: Operations leaders, CTOs, COOsStop waiting for weekly exports and stale dashboards. DataSpec gives every team real-time access to the metrics that matter — CAC, LTV, margins, pipeline, usage — without building custom reporting infrastructure from scratch.
Common starting point for: Marketing leaders, CFOs, Growth teamsReplace dozens of brittle, point-to-point integrations with a single data layer. DataBridge connects to your systems through their APIs, works within their rate limits, and keeps everything in sync. No middleware. No Zapier chains. No 2am breakages.
Common starting point for: CTOs, Data engineers, IT leadersMoving platforms? Consolidating systems after an acquisition? DataSpec's migration engine moves your data cleanly — structured, validated, and mapped to your new schema. Use it once for the migration, or keep it running as your permanent data layer.
Common starting point for: CTOs, Operations teams, M&A integrationReal-time CAC, attribution, conversion data, and audience signals — flowing directly into the tools your marketing team already uses. No waiting for the data team to pull a report. No stale dashboards. Marketing decisions powered by live data.
Common starting point for: CMOs, Growth leads, Performance marketingField teams, supply chains, project margins, resource allocation — DataSpec brings operational data into the same layer as your commercial data. See the full picture, not just the office view.
Common starting point for: Operations managers, Project directors, Field teamsDataSpec is infrastructure. That means trust isn't optional — it's the foundation. Here's how we think about it.
Every data point is encrypted in transit and at rest. No exceptions. No "enterprise tier required."
Choose where your data lives. Regional hosting available for organisations with jurisdictional requirements. Your data doesn't leave the geography you specify.
Every read, write, sync, and access is logged. Complete visibility into who accessed what, when, and from where. Built for compliance teams, not just marketing.
DataSpec structures and organises your data. It never owns it. You can inspect every mapping, every sync, every transformation. If you want to leave, your data leaves with you — structured and clean.
Built for organisations operating under strict regulatory requirements. SOC 2, GDPR, and industry-specific compliance frameworks supported.
DataSpec isn't all-or-nothing. Start where the pain is sharpest — one department, one data source, one migration — and expand when you're ready.
Connect your marketing stack. Or your finance tools. Or your CRM. See the value of unified data in one area before expanding to the rest of the business.
Moving platforms? Consolidating after an acquisition? Use DataSpec's migration engine for the move, then decide if you want to keep the data layer running permanently.
Connect everything. Unify every department. Give every team real-time access to the same data. This is where DataSpec compounds — every connection makes the layer smarter.
DataSpec is in private beta. Register your interest and we'll reach out to discuss your data challenges — no pitch, just a conversation about whether DataSpec fits.
DataSpec is a unified data platform. It connects every system in your business into a single, structured data layer — and keeps it in sync in real-time. It's not a data warehouse, not an integration platform, and not a BI tool. It's the layer that sits across all of them and gives every team access to the same truth.
Data warehouses store historical data for analysis. DataSpec is a live, bidirectional data layer. It syncs in real-time, pushes changes back to source systems, and structures data for operational use — not just querying. If a warehouse is your archive, DataSpec is your nervous system.
DataBridge is the connector engine inside DataSpec. It's how DataSpec talks to your systems — through intelligent, API-native connectors that respect rate limits, handle authentication, and adapt to your infrastructure. 270+ pre-built connectors, plus support for any custom REST or GraphQL API.
No. DataSpec connects to your existing systems and works alongside them. Your CRM, your ERP, your marketing platform — they all stay. DataSpec adds the unified layer on top, so every tool talks to the same data.
DataSpec structures your data so it's ready for whatever you want to do with it — reporting, automation, dashboards, or AI tooling. But DataSpec is data infrastructure first. We don't lead with AI because your data layer should be built on reliability and trust, not a hype cycle. The automation capabilities are there when you want them.
Most customers are live with real data flowing in two weeks. Implementation complexity depends on how many systems you're connecting and how clean your existing data is — but DataSpec's adaptive data models handle most of the heavy lifting.
End-to-end encryption, international data sovereignty, full audit trails on every operation, and compliance-ready architecture. DataSpec is built for organisations that take data governance seriously. Your data stays yours — always.
They're separate products built by Agent Labs. DataSpec is the unified data layer. Flywheel is a marketing automation platform. They work brilliantly together — Flywheel queries DataSpec for real-time signals, and performance data flows back — but neither requires the other.
Pricing will be announced closer to general availability. During the private beta, early participants get full access. Register your interest and we'll share details directly.